History Fragments: Google Knows

Dear Mr XXXXXX,

We are writing to inform you that your electronic CV has been rejected for the position of Senior Developer. An automated scan of your details using Google revealed several things about your personality that indicate you are not a suitable candidate for this company. Regardless, your qualifications appear to not meet the level we require, and your medical history also indicates that you have various health problems that could adversely impact your performance.

Regards,
XXXXXXX

Secretary for XXXXXXX

XXXXXXX Inc.

Why not, asks Mayer, “take the things you care about – your watch, your phone – stick little tags on them and watch for their receiving signals”? This is not a joke. “It would have been really useful to me yesterday when I lost my cellphone while it was out of power. It took me half an hour to find it had fallen behind a dresser.” And why not go one step further and tag your partner or your children, so that you can find out where they are whenever you want? Googleytes point out that we already do this with newborn babies and pets.

Google’s overall goal is to have a record of every e-mail we have ever written, every contact whose details we have recorded, every file we have created, every picture we have taken and saved, every appointment we have made, every website we have visited, every search query we have typed into its home page, every ad we have clicked on, and everything we have bought online. It wants to know and record where we have been and, thanks to our search history of airlines, car-hire firms and MapQuest, where we are going in the future and when.

This would not just make Google the largest, most powerful super-computer ever; it would make it the most powerful institution in history. Small wonder that the London-based human-rights group Privacy International has condemned its plans as “hostile to privacy”, and EU ministers called Google’s vision “Orwellian”. Even John Battelle, one of the net’s leading evangelists, who co-founded the technology bible Wired magazine, and wrote The Search, the definitive study of Google’s rise, now says: “I’ve found myself more and more wary of Google, out of some primal, lizard-brain fear of giving too much control of my data to one source.”

Google. Who’s looking at you? by John Arlidge, TimesOnline, 21st October 2007

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October 21, 2007