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	<title>future fragments &#187; Advertising Fragments</title>
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	<description>looking through the glass, darkly.</description>
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		<title>The Dating Game</title>
		<link>http://www.futurefragments.com/2007/07/05/the-dating-game/</link>
		<comments>http://www.futurefragments.com/2007/07/05/the-dating-game/#comments</comments>
		<pubDate>Thu, 05 Jul 2007 20:27:30 +0000</pubDate>
		<dc:creator>Craig Sefton</dc:creator>
				<category><![CDATA[Advertising Fragments]]></category>
		<category><![CDATA[bioethics]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[dating]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[mind]]></category>
		<category><![CDATA[morality]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[surveillance]]></category>

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		<description><![CDATA[Looking for the perfect match? Tired of dealing with the wrong member of the gene pool? Then MatchrMate is for you! We&#8217;re not just an ordinary dating service. Sure, you can make videos of yourself, and all that usual stuff, but we offer one unique feature: you can put together a list of questions you [...]]]></description>
			<content:encoded><![CDATA[<p>Looking for the perfect match? Tired of dealing with the wrong member of the gene pool?</p>
<p>Then <em>MatchrMate</em> is for you!</p>
<p>We&#8217;re not just an ordinary dating service. Sure, you can make videos of yourself, and all that usual stuff, but we offer one unique feature: you can put together a list of questions you want asked of a prospective partner, and, if someone shows an interest in you, we will interview them on your behalf.</p>
<p>&#8220;So what?&#8221; I hear?</p>
<p>Well, while we ask them the questions, we can make sure whether or not they&#8217;re lying by using the latest tools available, from <a href="http://media.www.themuleskinner.com/media/storage/paper563/news/2004/04/29/News/Police.Use.Voice.Stress.Test.Instead.Of.Polygraph.Machine-676514.shtml">voice stress testing</a>, and <a href="http://news.bbc.co.uk/1/hi/health/4715327.stm">brain</a> and <a href="http://businessweek.com/print/globalbiz/content/jul2006/gb20060713_595118.htm">facial</a> imaging.</p>
<p>Also, we will do an analysis of the applicant&#8217;s temperament, and any other specific requirements you want us to monitor.</p>
<p>If you want, we can also use our vast database of information to recommend the best possible match to your own biological character.</p>
<p>Don&#8217;t worry, <a href="http://www.anu.edu.au/people/Roger.Clarke/DV/Intro.html#Mis">we respect your privacy, and will protect your data</a>.</p>
<p><em>MatchrMate</em>: because trusting in your partner is the best way to start!</p>
<blockquote><p>&#8220;What do people lie about?&#8221; he asked me. &#8220;Sex, power, and money-probably in that order.&#8221; (The company&#8217;s Web site recommends <a href="http://www.noliemri.com/">No Lie&#8217;s</a> services for &#8220;risk reduction in dating,&#8221; &#8220;trust issues in interpersonal relationships,&#8221; and &#8220;issues concerning the underlying topics of sex, power, and money.&#8221;) &#8220;Parents say, &#8216;Yes, this is <em>perfect</em> for adolescents,&#8217; &#8221; he went on. &#8220;People who are dating say, &#8216;Yes, this is great for dating, because people never tell you the truth.&#8217; &#8220;</p></blockquote>
<p><a href="http://www.newyorker.com/reporting/2007/07/02/070702fa_fact_talbot">Duped</a>, The New Yorker, 2nd July 2007 (via <a href="http://www.mindhacks.com/blog/2007/07/duped_brain_scan_li.html">MindHacks</a>).</p>
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		<title>Reboot: Making Sure You Stay You</title>
		<link>http://www.futurefragments.com/2006/12/30/reboot-making-sure-you-stay-you/</link>
		<comments>http://www.futurefragments.com/2006/12/30/reboot-making-sure-you-stay-you/#comments</comments>
		<pubDate>Sat, 30 Dec 2006 15:10:27 +0000</pubDate>
		<dc:creator>Craig Sefton</dc:creator>
				<category><![CDATA[Advertising Fragments]]></category>

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		<description><![CDATA[Don&#8217;t remember what the ocean is? Do you know someone who feels like they have amnesia? Are you wondering what your name is? Chances are you or the person you know has had their memory corrupted, either through natural causes or technical ones. It is a terrifying ordeal that leaves you bewildered and confused, and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.unknownwhitemalemovie.com/home/">Don&#8217;t remember what the ocean is</a>? Do you know someone who feels like they have amnesia? Are you wondering what your name is? Chances are you or the person you know has had their memory corrupted, either through <a href="http://en.wikipedia.org/wiki/Amnesia">natural causes</a> or<a href="http://www.usatoday.com/tech/news/computersecurity/2006-06-11-lost-data_x.htm?csp=2"> technical</a> ones. It is a terrifying ordeal that leaves you bewildered and confused, and can place unnecessary stress on you and your loved ones.</p>
<p>But we can help.</p>
<p><span id="more-8"></span><br />
<em>Reboot</em> can rebuild those memories that have been lost or destroyed, either because they were <a href="http://observer.guardian.co.uk/uk_news/story/0,6903,1489635,00.html">accidentally overwritten or erased from your nanodrive</a>, or just plain forgotten through injury. This is not as impossible as it sounds, even though you may have forgotten.</p>
<p>Today, everywhere you go, you leave data identified as you. With your consent and our UAN security clearance contracts, we&#8217;re able to access those vast amounts of intimate data that have accumulated over your lifetime. From <a href="http://en.wikipedia.org/wiki/Personal_area_network">personal contact networks</a> to neurals, we are able to <a href="http://www.digg.com/">digg</a> deep to identify and build a picture of the real you: your <a href="http://www.myspace.com/">likes and dislikes</a>; the <a href="http://answers.yahoo.com/">questions you ask</a> in life; <a href="http://www.amazon.co.uk/">the</a> <a href="http://www.ebay.co.uk/">products</a> <a href="http://www.kaboodle.com/">you</a> <a href="http://wists.com/">own</a> <a href="http://www.stylehive.com/">and</a> <a href="http://www.thisnext.com/">love</a>; the <a href="http://del.icio.us/">media</a> you&#8217;ve digested, from <a href="http://www.youtube.com/">visual</a> to <a href="http://www.librarything.com/">word</a> to <a href="http://www.pandora.com/">sound</a> to smell; <a href="http://en.wikipedia.org/wiki/ECHELON">every conversation you&#8217;ve ever had</a> on an electronic device, and <a href="http://en.wikipedia.org/wiki/GPS_tracking">every place</a> you&#8217;ve ever <a href="http://travel.guardian.co.uk/article/2006/sep/30/travelwebsites.travellingsolo">visited</a>.</p>
<p>Your life is digital, and we can google and rebuild it.</p>
<p>Our team of digiticians recreate these key scenes in vivid detail for you, recording them digitally with sight, touch, sound and <a href="http://science.slashdot.org/article.pl?sid=06/12/11/1952201">smell</a>, ready to transfer back into your life, exactly where it belongs. Not only do we guarantee a minimum of at least 95% of memories being returned, but we ensure at least 90% accuracy in what you gained from those memories.</p>
<p>All this and more is available to us in order to recreate the life-defining events that make you, well, you.</p>
<p>And even if none of this has ever happened to you, we also offer a Guardian Angel service of lifetime backups to make sure it never will. Backup your data aura and store it on our dedicated <a href="http://www.popularmechanics.com/technology/industry/4205068.html?page=2">cloud</a> network, and feel safe in knowing that you will always be you, no matter what life throws your way. We even allow you to create safe restore points, just in case your mind is influenced by a thought or experience that you no longer wish to have.</p>
<p><em>Fragment of an advertisement from an incomplete </em>Reboot<em> brochure, circa. 2031 </em></p>
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